Cosmin Elefterescu

Product Strategy • AI-First Products • Enterprise Software

Product clarity for leaders — and delivery pace your teams can sustain.

I work with founders, CEOs, and product leaders when the strategy is directionally right, but execution, scale, or AI adoption becomes the constraint.

If you’re navigating board pressure, legacy complexity, or “AI everywhere” noise — I help you create a plan people align around, and a delivery system that ships meaningful outcomes.

Get in touch How I help
CPO-level leadership
AI-first product strategy
Complex & legacy platforms

About me

I’m Cosmin Elefterescu — a Chief Product Officer with over 15 years of experience building and scaling enterprise and SaaS products.

I’ve led product organisations at companies including Keysight / Eggplant, Titan Research, Deepcrawl, essensys, and Cruxy, owning product vision, strategy, and execution at scale.

I’m also the founder of aiwizly.com, where I explore practical, outcome-driven AI product patterns, and I share thinking on product leadership through my blog, ProductPriorities.

LinkedIn Blog: ProductPriorities NeedleMovers Aiwizly

Executive summary

Results-driven Chief Product Officer with 15+ years of experience driving AI adoption, enterprise transformation, and SaaS growth across deep-tech and digital asset industries.

What I’m known for

  • Turning ambiguity into crisp product direction and trade-offs
  • Building customer-centric, data-driven product organisations
  • Scaling and mentoring high-performing product teams
  • Embedding AI into products to improve velocity, retention, and differentiation

Track record

  • Led product portfolios of £40M+ ARR
  • Drove AI-first transformations across enterprise-grade platforms
  • Created new product categories and launched products to revenue fast
  • Partnered closely with boards and exec teams on strategy and growth

How I help

Senior product leadership focused on outcomes — clarity, speed, and measurable progress.

Product Strategy & Narrative

Align leadership and teams around a clear direction, decision rules, and an executable roadmap. Designed for board-level confidence and team-level focus.

  • Product vision, positioning, and differentiation
  • Roadmaps, portfolio trade-offs, and investment framing
  • Executive / board alignment and narrative

AI-First Product Design

Cut through the hype and embed AI where it improves quality, reduces friction, or creates durable advantage — responsibly and pragmatically.

  • AI product strategy, discovery, and validation
  • Requirements and intent clarity (less rework)
  • Adoption, guardrails, and measurable rollout

Complex & Legacy Platforms

Make large, undocumented platforms understandable so teams can evolve products safely and ship without fear.

  • Platform mapping (product → architecture → delivery)
  • User journeys extracted from existing systems
  • Risk-aware evolution and dependency management

Bespoke methodology

Three proven ways I engage — designed to produce real outcomes fast.

Design Partner Program

A structured approach to build customer-centricity and validate value quickly — before you scale build.

  • Select & recruit the right partners
  • Run tight discovery loops with measurable learning
  • Convert insight into roadmap and GTM clarity

Task Force Led Accelerated Growth

A high-intensity, cross-functional sprint model to remove blockers, ship faster, and focus teams on the few moves that matter.

  • Define the target outcome and constraints
  • Stand up a focused squad with clear roles
  • Deliver in weeks, not quarters — with decision cadence

Tailored RICE Methodology

A pragmatic prioritisation system that leadership can trust — tuned for your market, product maturity, and delivery reality.

  • Custom scoring aligned to strategy and risk
  • Portfolio-level trade-offs (not feature debates)
  • Consistent prioritisation across teams

Proof & credibility

Senior product leadership at scale.

15+ years
Product leadership
£40M+
ARR product portfolios led
25+ orgs
Products & platforms shaped
Enterprise-scale
AI-first transformations delivered
150+ people
Largest org led globally
~£500k ARR
New product in 6 months

Experience highlights

Selected product outcomes from previous roles.

Keysight / Eggplant — Chief Product Officer

  • Owned global product vision and roadmap; led a 150-person org.
  • Managed a portfolio generating £40M+ ARR.
  • Embedded AI/ML into the platform, increasing adoption and market share.

Deepcrawl (Lumar) — Chief Product Officer

  • Created the SEO Automation product category.
  • Launched Automator to ~£500k ARR in 6 months.
  • Improved product and delivery efficiency by ~40%.

Cruxy — Fractional CPO / Product Advisor

  • Defined product vision and roadmap for an AI-driven GTM intelligence platform.
  • Designed scalable data ingestion and integration pipelines.
  • Increased platform adoption by ~70% through clearer value delivery.

essensys — Head of Product

  • Led products generating £20M+ ARR with CEO/board alignment.
  • Contributed to board-level work supporting a successful IPO.
  • Launched the first mobile app; reached ~75% user penetration in 2 months.

Titan Research — Product Leadership

  • Unified and scaled the product suite; embedded AI into core capabilities.
  • Built an internal AI/data platform driving significant growth.
  • Improved product signal quality and automation outcomes.

Contact

If you want sharper product direction and faster execution, reach out directly.

Get in touch

Email cosmin@elefterescu.com
Phone +44 7437 944065
LinkedIn linkedin.com/in/elefterescu